Press Release
June 14, 2006
For Immediate Release

Business Models and Advice for Web 2.0: OCRIRadio.com Podcast Explores the Potential of Social Media Marketing

OCRI, in partnership with market2world communications inc., is pleased to announce the June podcast of OCRIRadio.com

Ottawa, June 14, 2006 - Search engine Technorati lists 44.1 million sites in the blogosphere – a number that is doubling approximately every six months. While leading tech companies like IBM, Sun, Microsoft and Hewlett-Packard have integrated social media tools like blogs, wikis, podcasts and RSS feeds into their marketing communications strategies, most Ottawa companies have been slower off the mark.   

The June podcast of OCRIRadio.com features three local leaders who are expanding their markets with social media. Join co-hosts Jeffrey Dale, President and CEO of OCRI, and market2world communications President Nathan Rudyk as they talk to Alec Saunders, co-founder and CEO of iotum; Martin Horne, President of TravelPod – the Web’s original Travel Blog; and University of Ottawa copyright law Professor and blogger Michael Geist.

Listeners can find out why Saunders recommends that start-ups build a blog site over a Web site, how Horne’s company has attracted and monetized a community of 45,000 world travelers, and consider Geist’s advice that the gains outweigh the risks of engaging in social media marketing conversations.

Past guests on OCRIRadio.com include Microsoft Corp. CEO Steve Ballmer; David Brown, Chief Operating Officer of MKC Networks; Richard Lepack, Founder and President of Frontline Robotics Inc., and Alec Saunders, CEO of iotum Corp.

About market2world communications inc.

market2world is Canada's Web 2.0 social media agency, where markets are conversations - dynamic global conversations occurring every minute of every day inside and outside organizations. market2world puts Web 2.0 tools like blogs, podcasts, wikis, and vcasts to work so companies and institutions can tap in, participate, and grow business with social media. For more information visit "The Trojan Mouse" blog at www.market2world.com.

About OCRI

OCRI (Ottawa Centre for Research and Innovation), the city's economic development corporation, is leading the way for Ottawa. OCRI is the rallying point to bring business, education and research together to create the winning economic conditions that allow Ottawa's technology companies to thrive locally and compete globally. At OCRI we promote sustainable economic development to maintain our high quality of life. For more information on OCRI visit our website at www.ocri.ca and for more information on the Ottawa Region please visit www.ottawaregion.com.

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