Press Release
October 24, 2007
For Immediate Release

OCRIRadio.com releases podcast version of OCRI/ITAC Breakfast speech by Cisco Systems Chairman and CEO John Chambers

Ottawa, October 24, 2007 – The October 19th OCRI/ITAC breakfast speech by John Chambers, the Chairman and Chief Executive Officer of Cisco Systems Inc., extends a tradition of attracting top global tech CEOs such as Bill Gates to Ottawa – and John Chambers’ speech is now available online at OCRIRadio.com

Speaking for close to an hour to a packed house in the Theatre Hall of the National Arts Centre (NAC) in downtown Ottawa, Chambers revealed Cisco’s vision for the future of Web 2.0-inspired collaborative productivity in both the private and public sectors which will drive the next decade of innovation and business productivity. Key quotes from the speech include:

“We will learn how to social network together as many of the young people in this audience already do. And that social networking will be the way that we institute and change business structure, organization and drive productivity at what I think will be a three to five percent pace for between seven to ten years.”

“This is the hard part. Moving from hierarchical organization, command and control – which most of my leaders including myself – got to where we are today by being good at command and control. And yet we’re saying you’ve got to empower, trust and have a replicable process.”

“The other day I had key meetings face to face in Bangalore, then I went to Japan, met with the Board of Directors of Fujistu who I had never met with before, went to San Jose on site meetings, went to Cleveland, then literally dialed in and talked to British Telecom in London, and then talked to the key advisor to the government in Kiev. And that was three hours.”

Anyone who was not among the 800 + members of Ottawa's business and academic community at last week’s event can still benefit from John Chambers' presentation by tuning into OCRIRadio.com.

OCRIRadio.com is hosted by Jeffrey Dale, President and CEO, OCRI, and Nathan Rudyk, President of market2world communications inc. The podcast is produced by market2world. Past guests on OCRIRadio.com include Microsoft CEO Steve Ballmer, Andrew Waitman, Managing Partner, Celtic House Venture Partners and Rod Bryden, CEO, Plasco Energy Group.

About market2world communications inc.
market2world is a leading Web 2.0 product launch and social media agency, where markets are conversations – dynamic global conversations occurring every minute of every day inside and outside organizations. market2world puts Web 2.0 tools like blogs, podcasts, wikis, and webcasts to work so companies and institutions can tap in, participate, and grow business with social media. For more information visit www.market2world.com.

About OCRI
OCRI (Ottawa Centre for Research and Innovation), the city's economic development corporation, is leading the way for Ottawa. OCRI is the rallying point to bring business, education and research together to create the winning economic conditions that allow Ottawa's technology companies to thrive locally and compete globally. At OCRI we promote sustainable economic development to maintain our high quality of life. For more information on OCRI visit our website at www.ocri.ca and for more information on the Ottawa Region please visit www.ottawaregion.com.

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