Ottawa, ON, February 20, 2008 – Technology marketing guru Geoffrey Moore sees big green in clean. Moore says global warming is no longer a cause, but a market. “People have completely, completely bought into the notion that this is going to be a global re-engineering of business practices and industrial practices, and it will possibly be the largest market in the history of the planet.” In terms of an investment opportunity, “I think it will dwarf I.T.,” says Moore.
Moore’s statements draw on his venture capital experience as a Venture Partner with Sand Hill Road’s Mohr Davidow Ventures, plus his wisdom as the author of four books including Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and his latest, Dealing with Darwin.
Moore stated his case for clean tech on the February episode of high tech Ottawa’s OCRIRadio.com podcast in discussion with co-host Nathan Rudyk, CEO of market2world communications inc. The half-hour interview also covers Moore’s opinions on the promise for technology’s role in “the entire reconstruction of consumer life around digitized media” and “the enormous opportunity to take the lessons we’ve learned in the computing industry and apply it to things like molecular diagnostics and catching disease states earlier.”
With sage advice that applies to any entrepreneurial technology company, Moore also states that marketing is much more about mastery than mystery, and that tech CEOs in any sector can apply the same systems approaches to marketing that they do in building their products.
Additional guests on the February podcast of OCRIRadio.com include Peter Fillmore, the Vice President of Marketing for Ottawa digital entertainment company Avoca Semiconductor Inc.
OCRIRadio.com is hosted by Jeffrey Dale, President and CEO, OCRI, and Nathan Rudyk, CEO of market2world communications inc. The podcast is produced by market2world. Past guests on OCRIRadio.com include Steve Ballmer, CEO, Microsoft; Andrew Waitman, Managing Partner, Celtic House Venture Partners; and John Chambers, Chairman and CEO of Cisco Systems Inc.
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About market2world communications inc.
market2world is one of Canada’s most innovative PR and product launch agencies, where markets are conversations - dynamic global conversations occurring every minute of every day inside and outside organizations. market2world puts Web 2.0 tools like blogs, podcasts, wikis, and vcasts to work so companies and institutions can tap in, participate, and grow business with social media. For more information visit www.market2world.com.
About OCRI
OCRI (Ottawa Centre for Research and Innovation), the city's economic development corporation, is leading the way for Ottawa. OCRI is the rallying point to bring business, education and research together to create the winning economic conditions that allow Ottawa's technology companies to thrive locally and compete globally. At OCRI we promote sustainable economic development to maintain our high quality of life. For more information on OCRI visit our website at www.ocri.ca and for more information on the Ottawa Region please visit www.ottawaregion.com.
For media inquiries, please contact:
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Kim Cunningham
Manager, External Communications
kcunningham@ocri.ca
Phone: 1 613 828-6274 x 256
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Nathan Rudyk
President and CEO
market2world communications inc.
nathan@market2world.com
Phone: 1 613 256-3939
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